Catenaa, Sunday, Tuesday, 06, 2026- PwC is expanding its involvement in cryptocurrency, signaling a major shift in strategy after years of cautious engagement with the sector.
The Big Four accounting firm said the recent passage of the GENIUS stablecoin act and a broader pro-crypto stance by US regulators prompted the change. PwC plans to increase its auditing and consulting services for crypto clients and integrate digital assets into its business offerings.
PwC’s US CEO, Paul Griggs, said the new regulatory environment strengthens the firm’s conviction to work with stablecoins and other tokenized assets.
The firm is also focusing on internal expertise, rehiring partner Cheryl Lesnik, who has specialized in digital asset clients over the past three years.
PwC currently audits bitcoin miner MARA Holdings and is advising clients on using crypto to improve payment systems.
Historically, PwC kept a cautious distance from digital assets due to regulatory scrutiny and enforcement actions under prior administrations.
The shift reflects broader acceptance of cryptocurrency across mainstream finance. Other Big Four firms have accelerated crypto adoption, with KPMG noting a “tipping point” in 2025 and Deloitte releasing its first digital assets roadmap last year.
Analysts say PwC’s move could encourage wider institutional adoption as accounting and consulting expertise aligns with evolving digital asset markets.
The firm’s strategy includes expanding client advisory, auditing tokenized assets, and developing internal resources to support new crypto-focused services.
The development also underscores growing industry confidence in stablecoin regulation and digital asset compliance frameworks in the US.
PwC’s pivot represents one of the largest accounting firms formally entering the crypto ecosystem, highlighting how regulatory clarity and market acceptance are reshaping the professional services approach to digital finance.
