Catenaa, Monday, February 16, 2026- Playnance publicly announced its operations, revealing a Web3 infrastructure and consumer platform that has been onboarding mainstream Web2 users into on-chain environments at scale.
The company has been operating in stealth since its 2020 founding, focusing on live deployment rather than public exposure.
Playnance’s platforms allow users to interact with blockchain systems without needing to manage wallets or understand blockchain mechanics. Standard Web2 interfaces handle account creation and login, while all transactions and activity run on-chain seamlessly in the background.
The company reports processing roughly 1.5 million on-chain transactions daily, serving more than 10,000 active users, most of whom originate from non-crypto-native Web2 environments.
The ecosystem is powered by G Coin, a utility token that underpins every transaction across Playnance’s consumer platforms, including PlayW3 and Up vs Down. Activity across these platforms increases G Coin usage, aligning token demand with real consumer behavior.
Pre-sale for G Coin is currently available through Playnance’s official website.
Playnance emphasizes non-custodial operation, shared on-chain infrastructure, and seamless movement across multiple products, reducing friction for mainstream users.
CEO Pini Peter highlighted that the company prioritized live operational scale over publicity, enabling practical adoption metrics and sustained on-chain activity.
The company’s announcement reflects a broader trend of applying blockchain technology to high-volume consumer ecosystems, targeting mainstream users without relying on speculative adoption. Playnance plans to continue expanding its ecosystem based on observed user behavior and platform performance.
