Catenaa, Thursday, January 22, 2026- Crypto lender Nexo has signed a multi-year sponsorship deal with the Audi Revolut F1 Team, marking the automaker’s first official partnership with a digital asset company as it debuts in Formula 1 racing.
Under the agreement, Nexo will provide global engagement through premium experiences, co-created content, and digital-first fan interactions.
The partnership aims to deliver utility and exclusive access while showcasing discipline and precision that reflect both Formula 1 and crypto operations.
Nexo has committed to a four-year activation plan, emphasizing immersive brand experiences and educational opportunities for fans and clients.
The deal expands Nexo’s sponsorship portfolio, which includes professional tennis tournaments such as the Australian Open and the Dallas Open.
The company re-entered the U.S. market last April following a two-year hiatus after regulatory scrutiny over its Earn product, a period during which it was accused by the Consumer Financial Protection Bureau and the Securities and Exchange Commission of unregistered retail sales.
Audi Revolut F1 executives said the partnership aligns with the team’s mission to combine innovation and discipline while engaging a global fanbase.
The collaboration joins a growing trend of crypto-backed F1 sponsorships, following deals between Crypto.com and Formula One, Coinbase and Aston Martin, and Stake with the Sauber team.
Nexo’s native token, NEXO, has seen recent market movement, rising 2.7% over 24 hours with a market capitalization approaching $1 billion.
The partnership highlights both the expansion of digital asset branding in global sports and Nexo’s efforts to strengthen its presence in high-visibility markets.
