Catenaa, Wednesday, December 17, 2025- Exor, the holding company controlled by Italy’s Agnelli family, has unanimously rejected a $1.3 billion offer from stablecoin issuer Tether to acquire a controlling stake in Juventus football club.

The board said it has no intention of selling any shares in the team to third parties, including Tether.

The offer, announced Friday, valued Exor’s 65.4% stake at roughly €2.66 per share, a 21% premium to Juventus’s Friday closing price, and included a pledged €1 billion investment in club development.

Tether, which first bought a minority stake in Juventus in February and increased its holding to over 10% in April, had proposed a partnership to explore innovative collaborations in sports and technology.

The company also backed Dr. Francesco Garino for the Juventus board; he joined in November.

The failed bid represents a setback for Tether’s diversification strategy beyond stablecoins.

The company has been actively investing in artificial intelligence, robotics, bitcoin mining, and other sectors, reporting net profits exceeding $10 billion in the first nine months of 2025.

Recently, Tether participated in a €70 million funding round for Italian robotics startup Generative Bionics.

Juventus has faced financial pressures requiring over €1 billion in capital injections over the past seven years, yet the Agnelli family remains committed to maintaining control.

Tether did not immediately respond to requests for comment.