Catenaa, Monday, January 26, 2026- House of Doge, the corporate arm of the Dogecoin Foundation, and Nasdaq-listed Brag House Holdings announced plans for a consumer-facing app called Such, aimed at expanding Dogecoin’s use in payments and commerce.
The app is expected to launch in the first half of 2026 following the companies’ planned merger, which will make the combined entity publicly traded.
Such is designed as a self-custodial platform with built-in commerce tools, enabling users to spend Dogecoin and merchants to accept it with reduced friction.
Features at launch will include self-custodial wallet creation, a real-time transaction feed, and merchant tools known as “Hustles” to help individuals and small businesses list offerings and manage Dogecoin payments.
Additional features are under development.
Development began in March 2025 with a 20-person team based in Melbourne, Australia, using open-source Dogecoin Foundation technology.
A closed beta is planned ahead of the public release to gather user feedback.
House of Doge executives emphasized the goal of mainstream adoption, with CEO Marco Margiotta stating the ambition to make Dogecoin a widely used global decentralized currency.
CTO Timothy Stebbing highlighted the focus on enabling users to monetize side hustles with Dogecoin through the app.
The Such app’s website advertises upcoming “instant” Dogecoin payments with a 1% fee, while Dogecoin, currently the tenth-largest cryptocurrency by market capitalization, traded around $0.12, down roughly 2% in the past 24 hours, giving it a market capitalization exceeding $21 billion.
