Catenaa, Monday, February 09, 2026-BLUFF has raised $21 million in a strategic funding round to expand its social-first betting and entertainment platform, as competition intensifies across crypto-linked gaming and sportsbook services.
The round was led by blockchain investment fund 1kx, with participation from Makers Fund, Maximum Frequency Ventures and founders from Delphi Ventures. Several consumer and cultural investors also joined the raise. BLUFF said the capital will be used to scale operations and support a full public launch.
The Los Angeles based company is positioning itself as a betting platform built around social interaction, rapid settlement and transparent gameplay. BLUFF said it aims to combine sports betting, prediction markets and community-led events into a single user experience, while reducing friction through instant onboarding and real-time outcomes.
The company reported strong early traction during its beta phase. BLUFF said more than 600,000 users signed up ahead of launch, with tens of thousands of daily active users. The platform processed more than 125 million bets during its first three months of testing, according to the company.
BLUFF’s team includes former senior executives from established betting firms including Stake, Bet365, William Hill and Bodog. The company said that operational experience has shaped its focus on speed, reliability and player-facing features designed for high-volume activity.
As part of its growth strategy, BLUFF is targeting users migrating from legacy crypto betting platforms by offering loyalty programs, VIP services and incentives aimed at retaining high-value customers. The platform also plans to introduce additional betting formats and interactive features over time.
Investors said the funding reflects growing demand for betting platforms that blend entertainment, community engagement and digital asset infrastructure, particularly among younger online audiences.
