Catenaa, Friday, January 02, 2026- Bitmain is aggressively lowering prices across multiple generations of Bitcoin mining hardware as industry pressure mounts, according to recent promotions and internal pricing lists.
Discounts on older and newer ASIC models aim to clear inventory amid weak mining economics and thin profit margins.
Promotions include packages such as four S19 XP+ Hydro units with an ANTRACK V2 container, priced at roughly $4 per terahash, with shipments scheduled for January 2026. S21 Immersion and S21+ Hydro miners were also discounted to $7–$8 per terahash, emphasizing hardware availability heading into the new year.
Bitmain is pairing hardware sales with hosting services, charging 5.5 to 7 cents per kilowatt-hour plus management fees in jurisdictions including the United States, Kazakhstan, Brazil, Paraguay, and Ethiopia.
Internal price lists show S19e XP Hydro and 3U S19 XP Hydro units listed as low as $3 per terahash, signaling a broad effort to stimulate demand across both older and next-generation machines.
Analysts note the strategy targets miners struggling with rising operational costs while competing in a market where Bitcoin’s network hashrate nears record highs and hashprice remains near multi-year lows.
The price reductions follow a volatile year for miners, with repeated difficulty increases and October’s market downturn squeezing margins. Bitcoin’s network hashrate fell 4% through mid-December, which could support stronger price performance in the months ahead, analysts said.
The combined hardware and hosting discounts highlight Bitmain’s strategy to move inventory and sustain operations despite challenging market conditions.
